Expired Listings and For Sale by Owners are your friends - Go meet them! Expired Listings:  Regardless of which MLS you’re in, approx...

Expose Yourself! That’s right, one of your most important jobs is to let people know, and remind all those you assume remember,  that you...

You have great brochures at your fingertips to prospect for listings,  and   they’re FREE! In every office we have brochure racks with ov...

There is plenty of opportunity in working with first time home buyers and investors (of single family 1-4 units)  right at your fingertips ...

As a kid, if a teacher, coach, or parent showed you the best way of doing something, didn’t it pay to follow their advice? Regardless of ou...

Take the annual CMA one step further We always talk about sending your clients an updated CMA for the property that they purchased with y...

Mail That Letter or Post Card It works every time.  From Larissa in Merced, to Cheryl and Paula in Fresno, and Drew in Hanford, if you  w...

Do Open Houses! This is no secret, but let it be our reminder; Open Houses have always been and will always be a great source for lis...

Build hot and warm lists Our  hot lists  are made up of clients who are looking to buy, sell, or both  within the next 90 days . Their ...

Source: The Business Journal Written by George Lurie   The spotlight shone brightly on the Valley’s real estate market Thursday night at ...