Mail That Letter or Post Card
It works every time. From Larissa in Merced, to Cheryl and Paula in Fresno, and Drew in Hanford, if you want listings in a particular area, mail to that area! Let to-be-sellers know that inventory is down and homes in their area are desirable.
Consider the following:
· Personalize a letter that says, “My clients, Jim and Nancy, are wanting to live in your neighborhood, but have unfortunately not been able to find the right home. Inventory is low and prices are up. If you have any interest in taking advantage of our current market and selling, please call me, I’d love to help.”
· If you don’t have a specific buyer for an area, but want listings, just use appropriate market information.
o Know the stats for that area. Most areas saw an increase in inventory during the last half of 2014. YTD in 2015, inventory is back down. Put the specific stats for an area on a postcard and entice to-be-sellers to take advantage of a hot market.
· There are sellers out there who want to sell; it’s your job to reach them!
· For more on this, look for today’s video that will be emailed to you this afternoon!
Good Luck,
Patrick Conner
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