1. There are numerous benefits for your seller to negotiate an in-house sale on their peorpty that we need to slow down and get it right.
• First, you’ll want to do a delayed MLS listing (15 days) and strongly promote the property to your London Peers.
• Next, get your peers’ opinion on the initial list price and make any necessary adjustments before the property hits the MLS.
• Afford your sellers the first 15 days to make appropriate repairs, de-clutter and clean.
• Here’s the Biggie – An in-house deal can assure your seller that they get a fully executed General Contract Addendum (GCA) by the buyer. A buyer signed GCA significantly reduces any chance of a meritless claim or legal action against your seller after the closing. This is specifically what our sellers are hiring us to do. Protect their best interest and keep them from harm’s way.
• An added bonus is that you get to work with one of your Professional peers, the deal will likely have a higher chance of closing and you may get paid a higher in-house commission split.
• Take care of your sellers!
2. On Tuesday, Lynette Baker took her sweet little Mikayla to the doctor to get her broken arm set and a cast put on (Mikayla chose hot-pink for her cast color). Lynette struck up a conversation with the Doctor and worked in the fact she helps people buy and sell homes for her profession and wouldn’t you know it, the Doctor is thinking of selling their large home and scaling down. One great lead down for the day, Lynette later calls a past client (a Financial Planner) who has sent her referrals in the past. This person tells Lynette how great it is to hear from her and that her secretary is moving out of the area and needs to sell her house! It pays to make conversation and to call on your database. Great Job Lynette!
3. Anytime you’re at an event or in public, there is business all around you, you just have to look and listen for it. Gracelyn Martinez was somewhere with one of her kids this week and saw a buyer prospect that she hadn’t talked to in months (they were particular and had stopped house hunting). While talking, Gracelyn thought of the perfect property for her (a formerly unrealistic seller whose property has now appreciated). The next day she called that to-be seller who had just decided to re-enter the market. Gracelyn showed the buyer the property and has now negotiated an accepted deal. Awesome!
Take these plays with you and good luck this weekend!
Friday, April 18, 2014
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