Tuesday, May 19, 2015

Get More Listings - Tip #10 - FSBO's Are Your Friends


Expired Listings and For Sale by Owners are your friends - Go meet them!
Expired Listings: Regardless of which MLS you’re in, approximately 5-8% of the active listings go “expired” each month. Between April 1st - 23rd, 74 residential properties showed up “expired” in the Fresno MLS. That’s at least 20-25 per week! If you want listings, talk to these “expireds”. They want to hear from you!
Here are the facts:
·        They have announced that they want to sell.
·        They believe in using a Realtor.
·        They will pay a commission!
·        They are likely to be more realistic with their price.
·        They don’t believe enough in their previous agent to extend the listing.
·        Also prospect expireds from 6 months back or longer; our appreciation in values will help them get closer to their asking price.
·        They need help.
·        They need you!
For Sale by Owner
Here are some easy action steps to turn FSBOS into listings:
·        Call to ask if you can preview their home.
·        Get there and make a friend.
·        Find out what their motivation is to sell and find a way to help.
·        Ask if they would be willing to pay a commission if you were to have a buyer for them.
·        Offer to provide them more accurate comparable sales information than the Zillow Zestimate they likely used.
·        Put them on a mailing program for the next several weeks.

Here’s what you can send:

1.      A business card and info on a great escrow officer to help with their sale. (Make sure the escrow officer knows you’re doing this - they’ll sing your praises.)
2.      Send a Royal Charter Mortgage brochure and loan officer card.
o   Encourage them to have their perspective buyer get pre-qualified by a reputable lender. (Illustrate that this is just one of dozens of things that you do on behalf of your sellers to provide a surety of close- flakey buyers with flakey lenders cancel deals!)
3.      Offer a contact for a Home Warranty Company to get  seller coverage now, or to provide the buyer with a policy if asked.
4.      Offer a pest company referral and direct them to the “Home Services” page on the London website for other vendors, especially California Property Data to obtain a mandatory NHD report.
5.      Keep them current on other listing and sales activity in the area. Be their resource!
6.      Send them any of our free London Brochures like: “How To Save On Real Estate Commission” or “Would You Buy A House From You?”
Make a friend, demonstrate your professionalism and offer to help.
Good Luck!
 Patrick
  

Get More Listings Tip #9 - Expose Yourself

Expose Yourself!
That’s right, one of your most important jobs is to let people know, and remind all those you assume remember, that you are in real estate!
The Spring and Summer selling season is in full swing. Perspective clients know that the market is hot, but are you getting out spreading the message?
Here are some reminders:
·        Wear your name tag or London logo shirt when you’re out; from social events to grocery or home improvement stores, your child’s school events.
·        Car wraps and car signs -- marketing on the move.
·        Own your “Farm” area.
·        Stay Active- Attend and Sponsor as many sporting events, games, fundraisers, tournaments, home shows, neighborhood and community events as you can.
·        Get active with a charity, community effort, church, clubs, or network.
Be a go giver!
·        Put your photo on the London Annual Housing Report and take copies to the waiting areas of your doctors, dentists, or veterinarians office, your barber shop, salon, or other places of business.
·        Consider heading up a neighborhood watch program in your neighborhood (see the London website for helpful details to organize).
·        Organize a neighborhood/block garage sale or BBQ in your own area. Or help your client who just bought a new home, set one up on their new block.
·        Leave business cards or personalized pens with your server when dining out.
·        Smile more!

Good Luck,
Patrick


Get More Listings #8 - Use your London Properties Flyers

You have great brochures at your fingertips to prospect for listings, and they’re FREE!
In every office we have brochure racks with over a dozen different hand-outs like:
 “Selling tips”
“Why London”
“Have a Great Garage Sale”
“Would You Buy a House From You?”
“Get the Site”
 And of course, “It’s Your Choice.”

Although you can spend a few dollars to have marketing customize any of these with your photo on them the two that are probably the best for doing this are “Get the Site” and “It’s Your Choice”.
The “Get the Site” brochure makes for an excellent hand-out at open houses to let perspective sellers know that with your mobile site, you can do more to attract buyers for their property than other associates. If they’re not sellers yet, but just buyers, you’re equipping them with the easiest tool to get complete information on every broker listing 24/7.

“It’s Your Choice” illustrates our seven different listing programs which will raise the interest of every seller, especially those with an expired listing or FSBO’s. You have what other brokers don’t – Lets take advantage of this and give sellers what they want.

Good Luck,


Patrick

Get More Listings #7 - Rental Property Sales

There is plenty of opportunity in working with first time home buyers and investors (of single family 1-4 units) right at your fingertips Here’s the tip: Send mailings to the owners of rented properties and double your exposure by also mailing to the tenants.  For example, I just did the following search with Reliance Marketing:
·        The # of properties within ¼ mile of 6442 N. Maroa yielded approx. 1,850 properties.
·        Reliance then narrowed it down to residential only = 1,100 properties.
·        Of the 1,100 properties, 285 show owner’s addresses as different from the physical property address.
·        This also means that there are 285 renters in those properties that 20150521  For an owner, now is a great time to let them know that the average sales price in the Fresno/Clovis market has increased approximately 28% from just two years ago. With values up, now might be the perfect time to cash in on their equity gain. Conversely, the tenants of these properties could receive your mailing that lets them know that with “low interest rates, now might be the perfect time to lock in a 30 year mortgage payment. Why be vulnerable to increasing rental rates?”
I’ll be sharing a little more on this at Wednesday’s sales meeting.
Good Luck!
Patrick


Get More Listing Tips #6 - Go Preview

As a kid, if a teacher, coach, or parent showed you the best way of doing something, didn’t it pay to follow their advice? Regardless of our age, we can always learn to do things better, but the opportunities, always lay "in the doing." Here’s something to do; if you want to know the market the best, and increase your ability to get more listings, go preview.
  • Previewing is the only way to really know a neighborhood and our market.
  • On average, homes sell every 7 years – previewing a listing today might be the only chance you ever have to see this home.
  • Previewing gives you the biggest advantage over Zillow, Trulia, and other standardized evaluation sites.
  • Previewing gives you firsthand knowledge and knowledge gives you confidence – confidence to better handle a floor-call, answer client questions, motivate a buyer and impress a seller.
  • Preview new listings and listings that have been on the market 3, 4, and 5 months. Chances are that those listings might expire soon and re-list with you.
  • Murphy’s Law; if you preview this or that house today, chances are you’ll pick up a buyer in the next week or two and can go show it again.
  • Always leave your business card – better yet, use the FREE, London Properties "Thank you for allowing me to view your home cards!"
  • Being out and visible leads to listings.
  • Preview quickly (alone or with peers). See how quickly you can view the homes. You don’t need more than 3 minutes! Remember, you’re not there for decorating ideas.
  • Preview all the comparable homes in the neighborhood of your upcoming open house.
  • Previewing will give you the upper hand when dealing with any appraiser.
If you have nothing to do today, don’t do it here; go preview!

Good luck, 


Patrick Conner


Get More Listings Tip #5 - Annual CMA & Insurance Review

Take the annual CMA one step further
We always talk about sending your clients an updated CMA for the property that they purchased with you last year or several years ago, but take this a step further…
At Port Royal Insurance, we provide customers with an annual review of their policies and to see if we can save them money or if coverage changes are needed.  Our clients love this.
So what if you set up an “annual review” with your past buyers?
Especially if they own more than one home, offer them the opportunity to assess all of their real estate holdings.  This will give them a great idea of current values and might even peak their interest to take advantage of recent price appreciation and sell.
A Colorado agent who has implemented follow-up reviews reported that “In 2014, 43% of their face-to-face reviews with clients led to a new listing, sale, or referral”.
I can’t think of a better way to keep your name fresh in their minds and to show your clients that you care – That you really are their realtor for life!

Good Luck,

Patrick Conner


Get More Listings Tip #4 - Write that Post Card

Mail That Letter or Post Card
It works every time. From Larissa in Merced, to Cheryl and Paula in Fresno, and Drew in Hanford, if you want listings in a particular area, mail to that area! Let to-be-sellers know that inventory is down and homes in their area are desirable.
Consider the following:
·        Personalize a letter that says, “My clients, Jim and Nancy, are wanting to live in your neighborhood, but have unfortunately not been able to find the right home. Inventory is low and prices are up. If you have any interest in taking advantage of our current market and selling, please call me, I’d love to help.”
·        If you don’t have a specific buyer for an area, but want listings, just use appropriate market information.
o   Know the stats for that area. Most areas saw an increase in inventory during the last half of 2014. YTD in 2015, inventory is back down. Put the specific stats for an area on a postcard and entice to-be-sellers to take advantage of a hot market.
·        There are sellers out there who want to sell; it’s your job to reach them!
·        For more on this, look for today’s video that will be emailed to you this afternoon!
Good Luck,
Patrick Conner

Get More Listing Tip #3 - Do Open Houses

Do Open Houses!

This is no secret, but let it be our reminder; Open Houses have always been and will always be a great source for listings. Check out our inventory and schedule at least one this weekend. Remember:
  • Be yourself. Send out the vibration that you love what you do and that you’re there to help.
  • You’re there to make friends first, help second, and to follow up if that’s what they want.
  • If you have to knock on 50 doors, just to get 4 people to answer, why not hold an Open House and have 8-20 people come see you? Think about it, how much more efficient is it to have 3 times the people come to your door and knock for permission to meet you.
  • Do knock the neighbors’ doors to introduce yourself – let them know you’re hosting – if no one is home, leave a note.
  • Have some market information that is of value; how many homes have sold in that area in the last 90 days and for how much. The Annual Housing Report also offers some great information.
  • This material will impress perspective sellers. Preview all other properties in the area. Be the expert!
  • Get your signs (and plenty of them) out early.
  • Get a Big open house flag from your LP Store – Show to the sellers that you go the extra mile!
  • Use your new FREE Open House Flyer program to create great looking property flyers.
  • The list goes on…..!
Good Luck!
Patrick Conner


Get More Listings Tip #2 - Build a Warm Leads List

Build hot and warm lists

Our hot lists are made up of clients who are looking to buy, sell, or both within the next 90 days. Their time is now! Warm lists are made up of these who likely buy or sell in the next year, but they just don’t know it yet. They are people who have changes going on in their lives, which you are observing from a housing perspective more so than they are. Their life changes might include; growing kids moving to a new school, kids leaving for college, in-laws needing to move-in, marriage, or unfortunately even divorce.
  • With our hot list, we need to be sharing our clients’ needs with each other on a consistent basis. For example, Laura Mather may have a million-dollar home buyer for an area, but noting on the market excites them. By sharing this need, Paula, Joe, or Sheila might think of a "warm list" client who would consider selling. This also works with sellers who would sell if you brought them a buyer.
  • Share the needs and wants from your "hot list" with your London Family, remember, you will create deals that otherwise would not come together.
  • Stay mindful of the life changes of those in your sphere/database. Beat them to the punch by solving their needs before they recognize them.
  • There are deals all around us, we just need to look, listen, and share!
Good luck!

Patrick


Friday, April 10, 2015

Industry predicts strong year for local real estate

Source: The Business Journal
Written by George Lurie

  The spotlight shone brightly on the Valley’s real estate market Thursday night at the Fresno County Economic Development Corporation’s 12th Annual Real Estate Forecast event. From multi-family, residential and retail to industrial, commercial, ag and investment, a procession of local experts provided snapshots of current market conditions — and their best crystal ball readings of where the market is headed. The event, which drew about 400 people to the Fresno Convention Center, kicked off with a moving, 20-minute tribute to Charles Tingey, founder of Colliers International and also a founding member of the Fresno County EDC. A pivotal and charasmatic figure for many years in Valley real estate, Tingey died several months ago at the age of 74. Bobby Fena, one of the principals at Colliers and a long time associate of Tingey’s, said, “Chuck was a mentor to all. He was a delight to be around and made a lot of people successful in this industry.” John Brelsford, Tingey’s former partner, said, “Chuck was like a magnet. He could draw people in from all areas of life.” Following the tribute to Tingey, Lee Ann Eager, EDC president and CEO, turned the mic over to Matt Renney and Doug Cords, who served as emcees for the evening. The first expert to take the podium was Robin Kane of Hendricks-Berkadia, introduced as “the maestro of multi-family.” Kane said that in 2014, multi-family sales in the Fresno-Clovis area “almost doubled” those of 2013. Citing a “perfect storm” that includes historically low interest rates and continued growth in so-called “urban centers,” Kane predicted another strong year for the sector in 2015. With home ownership rates for Californians at their lowest levels since 1990 — just above 50 percent — Kane said recent rent increases “have been eating away” at renters’ available equity to purchase a home. Predicting that the apartment industry “will continue to benefit from a dysfunctional housing market,” he also said that stagnant wages and “difficulty arranging financing today” continue to be factors keeping more Valley residents renting rather than owning. At the same time, he added, multi-family construction across the country “has just gone nuts.” He predicted “2015 will be another record-setting year” for the sector. Kane’s short presentation was followed by upbeat speeches by Colleen Wiginton of the Fresno Association of REALTORS, Ethan H. Smith and Brett Visintainer from Newmark Grubb Pearson Commercial, Brett Todd of Colliers International, Stanley Kjar from Pearson Realty and Peter Orlando from Retail California. Keeping with the evening’s “Rock and Roll” theme, all of the evening’s speakers confirmed that real estate fundamentals in the Fresno area continue to improve. “Two years ago, distressed sales represented 50 percent of the market activity,” said Wiginton. “Today, that number is down to just 17 percent. And it continues to fall.” “We’ve officially hit the reset button,” she added. “Compared to other parts of the state, Fresno is still a very affordable place to live.” Wiginton said first-time homebuyers currently comprise 41 percent of the local market and the pace of new home construction in the area should average about 1,800 single-family homes per year for the next decade. “All of the fundamentals are in place for a healthy 2015,” she added. Smith characterized Fresno’s industrial real estate sector as “pretty tight,” with current commercial vacancy rates hovering around 6.7 percent. He said new incentives from Fresno County as well as the cities of Fresno, Clovis, Sanger and Kingsburg would spur additional construction of industrial buildings in those areas. Smith’s prediction for 2015: Vacancy rates will continue to drop. Land prices will rise. And construction of the high-speed rail line will “create uncertainty and opportunity” in the market. Ag broker Kjar began his presentation by noting that farm real estate values hit an all-time high in 2014. “Commodity prices drive the price of farmland,” Kjar said, “and right now, almonds are leading the charge.” Predicting both the drought and a strong dollar could put a damper on growth in 2015, Kjar added, “Farm properties in areas with better water conditions will still be in demand.” Todd said he expects commercial construction to “ramp up” late in 2015 and early 2016. “We are bullish and expect the market to continue to flourish,” he added. Echoing those sentiments, Visintainer said, “more demand than supply” and “prolonged low interest rates” would continue to provide real estate investors with positive returns. “This could be one of the strongest years ever,” he added. The final speaker of the night, Peter Orlando, said the area would only see the opening of two major new shopping centers in 2015 — Campus Pointe near Fresno State and Park Crossing in north Fresno. He said the shopping center industry was “poised for growth” going forward and noted technology was playing an increasingly more important role in retailers’ courtship of consumers. “The success of online retail has forced developers to create higher-quality shopping environments” in order to compete, he said, adding that outside-oriented environments were beginning to replace traditional, enclosed malls. Orlando also predicted “social networks will serve more and more as shopping networks” and that Hispanics and millennials will “continue to heavily influence” retail shopping trends.

 URL to the original article: http://www.thebusinessjournal.com/news/real-estate/17128-industry-predicts-strong-year-for-local-real-estate 

For further information on Fresno Real Estate check: http://www.londonproperties.com

Monday, March 9, 2015

Sierra Ridge Apartments in Clovis sold for $18.3 million

Source: The Business Journal

 The Sierra Ridge Apartments, a multifamily property in Clovis, has been sold for $18.3 million. Berkadia, a joint venture of Berkshire Hathaway and Leucadia National Corporation, negotiated the deal, which closed on Feb. 24. Berkadia provides investment sales advisory and research services for multifamily and commercial properties. The sale price reflects a per-unit cost of $101,667 — or $120 per square foot. Located at 100 Fowler Ave., Sierra Ridge is a 180-unit property built in 1991 and offers one-, two-, and three-bedroom floor plans. Berkadia’s Senior Vice President Robin C. Kane identified the buyer as a local investor and the seller as Sun Valley Pacific LLC of Tokyo, Japan. “The multifamily market is surging right now in California, which we believe will continue for the remainder of 2015,” Kane said.

 URL to original article: http://www.thebusinessjournal.com/news/real-estate/16529-sierra-ridge-apartments-in-clovis-sold-for-18-3-million

 For further information on Fresno Real Estate check: http://www.londonproperties.com

Thursday, March 5, 2015

Homebuilding permits up in Fresno and Visalia

Source: The Fresno Bee
 By BoNhia Lee

 Home building is looking up in the Fresno and Visalia area after a drop in building permits at the end of last year. The number of home building permits issued in the two cities edged up in February while builders kicked off the new year unveiling new communities. Last month, Fresno issued 58 single-family building permits compared with 44 in January, according to the city’s monthly building report. A year ago at the same time only nine permits were issued. In Visalia, builders pulled 47 permits in February compared to 20 the month before. A year ago, 26 permits were issued for the construction of new homes. So far this year, Benchmark Communities, Granville Homes, San Joaquin Valley Homes, and Wathen Castanos Homes have all opened new neighborhoods with plans for at least 388 new houses in the central San Joaquin Valley.

Read more here: http://www.fresnobee.com/2015/03/03/4406952_homebuilding-permits-up-in-fresno.html?rh=1#storylink=cpy 

For further information on Fresno Real Estate check: http://www.londonproperties.com

Tuesday, March 3, 2015

Report: Valley home prices rise more than national average in January

Source: The Business Journal

Home prices in Fresno, including distressed sales, increased by 6.9 percent in January 2015 compared to January 2014, according to a report released today by CoreLogic. On a month-over-month basis, Fresno home prices, excluding distressed sales, increased by 0.9 percent in January compared with December 2014. In Madera, home prices, including distressed sales, rose by 9.5 percent in January 2015 compared to January 2014. Excluding distressed sales, the year-over-year increase in Madera was 10.6 percent according to the report. On a month-over-month basis, Madera home prices, including distressed sales, increased by 0.2 percent in January 2015. In the Visalia-Porterville area, home prices, including distressed sales, increased by 3.1 percent in January 2015 compared to January 2014. On a month-over-month basis, Tulare County home prices, including distressed sales, increased by 0.6 percent in January 2015. In the Hanford-Corcoran area, home prices, including distressed sales, increased by 6.8 percent in January 2015 compared to January 2014. On a month-over-month basis, Kings County home prices, including distressed sales, increased by 1.6 percent in January 2015. The report is the latest evidence that the Central Valley is outpacing many other parts of the county in terms of home sales price appreciation. According to the report, average U.S. home prices nationwide rose by 5.7 percent in January compared with January 2014. “House price appreciation has generally been stronger in the western half of the nation and weakest in the mid-Atlantic and northeast states,” said Dr. Frank Nothaft, chief economist at CoreLogic. “In part, these trends reflect the strength of regional economies.” Anand Nallathambi, CoreLogic’s president and CEO, predicts home prices “will continue to rise throughout the year and into 2016. A dearth of supply in many parts of the country is a big factor driving up prices,” he added.

URL to original article: http://www.thebusinessjournal.com/news/real-estate/16447-report-valley-home-prices-rise-more-than-national-average-in-january 

For further information on Fresno Real Estate check: http://www.londonproperties.com

Wednesday, February 25, 2015

Realtors: Distressed home sales continue year-over-year drop

Source: The Business Journal

While the state average of distressed home sales increased in the month of January, figures for the Central Valley continued to fluctuate, according to the California Association of Realtors. The number of distressed homes sold in Fresno County held steady at 19 percent last month, the same as December 2014 and down from the 26 percent reported in January 2014. Kings County saw a decrease in the number of underwater homes, reporting 25 percent in January compared to 26 percent in December. While the month-to-month decrease was minor, the figure is way down from the 45 percent reported this time last year. Madera County continued to improve, with distressed homes accounting for 12 percent of sales during the month of January. The figure represents a steady improvement from the 13 and 14 percent reported in December and January of 2014, respectively. Tulare County saw a jump in the number of distressed homes sold last month, with underwater homes accounting for 22 percent of total sales, compared to 16 percent the month prior and 20 percent during the same time last year. Statewide, distressed homes accounted for 12 percent of total sales in January, up slightly from the 10 percent reported in December 2014, but down from 16 percent in January 2014.

URL to original article: http://www.thebusinessjournal.com/news/real-estate/16338-realtors-distressed-home-sales-continue-year-over-year-drop 

 For further information on Fresno Real Estate check: http://www.londonproperties.com

Wednesday, February 18, 2015

Developer: Campus Pointe theater should debut in March

Source: The Business Journal
Written by George Lurie

The movie theater that will anchor The Square at Campus Pointe could be open for business later next month. “From what I know now, the theater is looking for a late March opening,” said Tracy Kashian of Lance-Kashian & Co., which is partnering with Fresno State to develop the Campus Pointe project located just east of the Save Mart Center near the intersection of Shaw Avenue and Highway 168. “The theater will open first and then the tenants will follow behind,” Kashian said. “We’re excited. Things are getting fairly close.” Featuring an ambitious “Town Center” design, in addition to the theater, Campus Pointe will include 250,000 square feet of retail space and restaurants, 20,000 square feet of office space and more than 600 residential units. There are also plans to add a future Hyatt Place hotel and meeting center. The Heritage Theater, a 2,700-seat cinema complex, is built on land owned by Fresno State and Kashian said theater operators will pay rent directly to the university. “Right now, all of the other [retail] tenants are being handed vanilla shells because we just got our permits,” Kashian said. Exactly when stores will open at Campus Pointe, she added, depends “on how fast the tenants’ contractors work. At this point, I’m not sure which one of our tenants will be the first to open.”

 URL to original article: http://www.thebusinessjournal.com/news/retail/16166-developer-campus-pointe-theater-should-debut-in-march

 For further information on Fresno Real Estate check: http://www.londonproperties.com

Wednesday, January 28, 2015

Granville Homes commits $100K to ‘Talking is Teaching’ campaign

Source: The Business Journal

 Granville Homes will contribute $100,000 to a new campaign launched this month to boost the early brain development and language skills of young children in Fresno. The campaign, titled “Talking is Teaching: Talk Read, Sing,” is a community-wide effort targeted at area children ranging in age from infants up to 5-year-olds. The program is part of a promotion called “Too Small to Fail,” a joint initiative of Next Generation and the Bill, Hillary and Chelsea Clinton Foundation. “The best return on investment is the investment we make in our kids,” said Kendra Rogers, Granville’s director of community investment. The campaign has also drawn the support of local business and community leaders including Fresno County Superintendent of Schools Jim Yovino, Fowler Unified School District Superintendent Eric Cederquist and Fresno County District Attorney Lisa Smittcamp. Organizers said the program will aim to close the so-called “word gap,” a difference of about 30 million more words that children in high-income families hear from parents and caregivers by their fourth birthday compared to children in low-income families. The fewer words children hear and learn, campaign organizers said, the more likely they are to experience an achievement gap, which persists through kindergarten and has a life-long impact on health and well-being. The project consists of a community-wide, multi-media campaign that highlights for parents and caregivers simple actions that can be done every day – like describing objects seen during a bus ride, asking questions, singing songs, reading aloud, or telling stories – actions that can significantly improve a baby’s ability to build vocabulary and develop their brains, according to early education experts. Campaign messages will appear on billboards, bus ads and in paid media spots. The donation from Granville Homes will serve as initial funding for the paid media campaign. Local organizations, churches, libraries and health care providers will help to distribute campaign materials. “I have often said that good public policy is the best philanthropy,” Granville President Darius Assemi said. “I hope our elected officials and policymakers will lead in these efforts, and join us as we talk, read and sing to our children. This will be a game changer for Fresno County.”

 URL to original article: http://www.thebusinessjournal.com/news/construction/15882-granville-homes-commits-100k-to-talking-is-teaching-campaign 

 For further information on Fresno Real Estate check: http://www.londonproperties.com

Monday, January 26, 2015

Realtors: Distressed home sales fell in December

Source: The Business Journal

The California Association of Realtors (CAR) is reporting that distressed home sales in the Central Valley decreased last month compared to December 2013. In Fresno County, distressed homes accounted for 19 percent of total single-family home sales in December, down from the 24 percent reported in December 2013. Month-over-month there was a slight increase, however, as distressed sales accounted for 16 percent of total sales in November 2014. Year-over-year distressed home sales in Kings County also dipped, with CAR reporting 26 percent in December 2014 compared to 28 percent the previous year. Distressed sales increased month-over-month, with only 17 percent reported in November 2014. Both Tulare and Madera County saw year-over-year and month-over-month decreases for distressed home sales, according to CAR. Madera County distressed home sales represented 13 percent of total sales last month compared to 14 percent in November 2014 and 20 percent in December 2013. Distressed home sales comprised 16 percent of total sales in Tulare County in December, compared to 17 percent the previous month and 26 percent in December 2013. Statewide, the number of distressed sales recorded by CAR in December, 10.2 percent, was down from a year ago, when the share was 15.6 percent.

 URL to original article: http://www.thebusinessjournal.com/news/real-estate/15804-realtors-distressed-home-sales-fell-in-december 

For further information on Fresno Real Estate check: http://www.londonproperties.com

Monday, January 5, 2015

Most expensive home of '14: $2.38M in Fresno

Source: The Business Journal
 Written by Hannah Esqueda

 The Central Valley's luxury home market continues to be supported by local buyers rather than out-of-town relocations, meaning most buyers have worked their way up to $1 million-plus homes. Local business owners and farmers are among the most common buyers, said Paula Conner, an agent with London Properties who has handled several $1 million-plus home sales between October 2013 and September 2014. “The farming community has been really good this year,” she said. While several homes included in The Business Journal's list of Most Expensive Home Sales (published Dec. 26, 2014) were purchased for more than $1.5 million, the top honor went to a home in Northwest Fresno that sold for $2.38 million in February. Located at 7296 N. Gentry Ave., the 7,200-square-foot home is in one of the most popular areas of the Central Valley's luxury home market, said Guarantee Real Estate agent Rama Ambati. “It sits on almost two acres with beautiful views of the San Joaquin Golf Course, river and mountains,” she said. Ambati acted as both the selling and listing agent on the property and said such views are extremely desirable for luxury homebuyers and can help raise the price of even smaller homes. Built in 1989, the home has since been completely remodeled and now features four bedrooms, six bathrooms, custom limestone and walnut floors, onyx counters, a wine cellar, heated infinity edge pool, four-car garage and outdoor kitchen complete with a pizza oven. A horse corral and run area lay on one acre of the property. The home was paid for in cash, which is fairly common for luxury homes in the market according to both Ambati and Conner. However, with interest rates remaining low on home loans, both agents said loan purchases may grow more common in 2015. Ambati said it is still rare for properties to sell above the $2 million mark in the Central Valley, but that she expects the price will eventually become the norm for area luxury homes. This is evidenced by the fact that each of the top five most expensive home sales included in The Business Journal's list was in excess of $1.9 million. But at least year-over-year, the price of the top house came down a bit. The most expensive home of 2013 was sold in Clovis for $2.8 million. In 2012, the most expensive home was the only property on the list to even break the $2 million mark. Ambati said the home on 7296 N. Gentry Ave. was on the market for more than two years before being sold, a fact she attributes to the original asking price of $3 million. However, the property sold within six week of her acting as agent. “Once we lowered the price, it sold very quickly,” Ambati said. The No. 2 property on the list sold for $1.93 million and is located at 12431 N. Friant Rd. in Fresno. It featured 8,826 square feet of space with six bedrooms and five bathrooms on a 9-acre lot. Joe Sciarrone of London Properties was the listing and selling agent. While it can be challenging to advertise Fresno and the Central Valley as a luxury market, Ambati said most buyers are local and already know what they're looking for in a property. Homebuyers typically go for houses near a golf course or river view in the northern parts of town, she said. High-end amenities like quality construction and design, wine cellars, home theaters, spacious entertainment areas and elaborate outdoor kitchens are also popular features that help draw clients to particular homes, Ambati said. Large properties and acreage also help sell homes on the luxury market since many buyers are looking to expand their personal space, Conner said, noting that one of the homes she sold this past year included a 10-car garage. “That's a bit unusual,” she admitted. One of the most expensive sales Conner handled came in September when she sold a five bedroom, eight bathroom, 11,775-square-foot home with a more moderate three-car garage. Located at 2725 W. Lake Van Ness Circle in Fresno, the 28,800-square-foot property stretches across two lots. Conner was the listing agent while Munish Ghai acted as the selling agent for the home, which came in at No. 9 on this year’s list. “In the foyer you feel like you have arrived in a palace, grand columns lead past the private office and into the pond room with views of the koi ponds,” reads the property description. “Continuing through the dual staircases you enter the great room with its panoramic view of the lake, cathedral ceilings and fabulous built-ins.” The home also boasts a spacious kitchen, full-sized bar and lounge area, his and her dressing rooms, elevator, media room and billiard room. While the home was short of the $2 million mark — the property sold for $1.6 million — both Conner and Ambati said they predict the luxury market will see more action north of that figure in 2015. “It used to be that when a home sold for more than $1 million in Fresno it was a big deal, but now I think that figure is $2 million and we are starting to see more of those sales. Soon that threshold will be even higher” Ambati said. “The recession had put a damper on the luxury home market, but we are finally out of it.”

URL to original article: http://www.thebusinessjournal.com/news/real-estate/15454-most-expensive-home-of-14-2-38m-in-fresno 

For further information on Fresno Real Estate check: http://www.londonproperties.com