Build hot and warm lists
Our hot lists are made up of clients who are looking to buy, sell, or both within the next 90 days. Their time is now! Warm lists are made up of these who likely buy or sell in the next year, but they just don’t know it yet. They are people who have changes going on in their lives, which you are observing from a housing perspective more so than they are. Their life changes might include; growing kids moving to a new school, kids leaving for college, in-laws needing to move-in, marriage, or unfortunately even divorce.
- With our hot list, we need to be sharing our clients’ needs with each other on a consistent basis. For example, Laura Mather may have a million-dollar home buyer for an area, but noting on the market excites them. By sharing this need, Paula, Joe, or Sheila might think of a "warm list" client who would consider selling. This also works with sellers who would sell if you brought them a buyer.
- Share the needs and wants from your "hot list" with your London Family, remember, you will create deals that otherwise would not come together.
- Stay mindful of the life changes of those in your sphere/database. Beat them to the punch by solving their needs before they recognize them.
- There are deals all around us, we just need to look, listen, and share!
Good luck!
Patrick
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