There is plenty of opportunity in working with first time home buyers and investors (of single family 1-4 units) right at your fingertips. Here’s the tip: Send mailings to the owners of rented properties and double your exposure by also mailing to the tenants. For example, I just did the following search with Reliance Marketing:
· The # of properties within ¼ mile of 6442 N. Maroa yielded approx. 1,850 properties.
· Reliance then narrowed it down to residential only = 1,100 properties.
· Of the 1,100 properties, 285 show owner’s addresses as different from the physical property address.
· This also means that there are 285 renters in those properties that 20150521 For an owner, now is a great time to let them know that the average sales price in the Fresno/Clovis market has increased approximately 28% from just two years ago. With values up, now might be the perfect time to cash in on their equity gain. Conversely, the tenants of these properties could receive your mailing that lets them know that with “low interest rates, now might be the perfect time to lock in a 30 year mortgage payment. Why be vulnerable to increasing rental rates?”
I’ll be sharing a little more on this at Wednesday’s sales meeting.
Good Luck!
Patrick
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